Raw Materials


Our understanding of sustainability covers the entire value chain and starts with the raw materials. Almost 60 percent of all fibres for clothing come from chemical factories and conventional cotton makes up almost 40 percent. Other natural fibres such as wool, flax or hemp are of little significance in terms of quantity.

The heart of our collection is made of GOTS-certified organic cotton. However, we are aware that cotton, with its high water and area requirements, will increasingly be replaced by other, more sustainable raw materials in the future. This is why we are already steadily increasing the proportion of sustainable fibre alternatives. Linen and Seacell, Tencel and Bamboo: we put a great deal of effort and care into sourcing new raw materials and innovative processes that meet our high standards of quality and look.

As a customer, you can easily lose track of things, so we have created a small glossary.

Cotton – we all love it! For many, cotton is the epitome of natural fibre. It is versatile, very absorbent and durable and simply feels good. What many people don't know is that conventionally grown cotton is extensively mauled with artificial fertilisers and pesticides - 150 grams of poison land on the field for every conventionally produced T-shirt and it takes around 2000 litres of water to harvest enough cotton fibres for one T-shirt. Organic cotton, on the other hand, is produced without agricultural poisons and is generally more frugal - it grows on organically cultivated soils that can store moisture better. So, compared to conventional cotton, the savings potential with organic cotton cultivation is more than 90% for water consumption. Fair working conditions and adequate pay are just as important to us in cotton processing and fabric production. Outwardly, clothes made of fair trade organic cotton look exactly the same as clothes made from conventional cotton. But cotton farmers do not have to sell their crops on the world market at dumping prices; instead they get significantly more money. This means that a fair trade shirt made of organic cotton will cost more in the shop.
Compared to organic cotton, other natural fibres such as hemp or flax (linen) appear more environmentally friendly because they require considerably less water. Hemp and flax plants are robust and their cultivation is completely free of pesticides. So far, however, they have not played a major role in the growing market for sustainable fashion. Hemp and linen have many other positive properties: they are heat regulating and skin-friendly, making them ideal for allergy sufferers. We like to use linen and hemp for summery airy t-shirts and pullovers - nothing cools as naturally and falls as loosely as linen - so it fits perfectly with our casual Californian buzzer styles.
It is hard to imagine a world without viscose today- because it is the oldest synthetic fibre of all. “Art” refers primarily to the manufacturing process, because the raw material is natural: viscose is based on cellulose, a natural substance obtained from wood, cotton waste or bamboo. While chemicals are added to conventional viscose during the production process, the viscose materials we use are produced with a non-toxic organic solvent, which is reusable after production and therefore particularly sustainable and environmentally friendly. Viscose can be processed into all kinds of fabric qualities with visual proximity to cotton, wool or silk. Our viscose styles are made from sustainable raw materials such as bamboo or lyocell. They are light and flowing, soft and pleasant on the skin and are simply super comfortable to wear.
Lyocell or Tencel™ fabrics are produced from wood-based cellulose fibres in an environmentally friendly way. They combine all the good properties of silk, wool and cotton: they cool when it is warm and warm, when it is cool - and are also silky like a second skin. They are light, breathable and effectively transport moisture outwards. In addition to the soft feel and velvety shine, Lyocell fabrics have a particularly beautiful, loose fall - making them ideal partners for our typical casual California looks. And Lyocell is only available in European production, so fair production conditions are guaranteed.
Modal is also a natural fibre made from cellulose, which is produced in a way that conserves energy and resources. Modal is similar to other natural fibres like cotton and viscose - but is more elastic and hard-wearing than cotton and stronger and smoother than viscose. It is spun particularly finely into Micro-Modal, which is ideally suited for our light, soft print scarves - thus becoming real companions for every day.
SeaCell™ is an innovative and particularly high-quality fibre made from marine algae. The algae are harvested in Icelandic fjords in a sustainable and careful way. The geothermal water of the fjords contains a lot of minerals and transmits its natural active ingredients to the algae, so that the SeaCell™ fibre contains a lot of vital substances and antioxidants. When worn, the active ingredients in SeaCell™ fibres are released by the natural moisture in the skin and transmitted to the skin. Skin allergy sufferers in particular appreciate the soothing effect and super-soft wearing properties of this luxurious fabric. Our shirts made of Seacell™ have a very special matt sheen and are especially cuddly - real premium fair fashion!
Conventional polyester has been by far the most important synthetic fibre in the world for years. Their popularity is due to the extreme versatility of the fabric, which can be processed into a wide range of products. However, the enormous waste problem is still very worrying as polyester is either not biodegradable or only very slowly biodegradable. In addition, polyester production is petroleum-based, a non-renewable raw material. Polyester is hugely important in the fibre industry, so it is impossible to replace it with natural fibres. One option is therefore the recycling of polyester.
Recycled polyester is mainly obtained from PET bottles. These are collected, sorted and then further processed. This significantly reduces the waste problem and also saves a lot of energy and water. Recycled polyester is therefore surprisingly sustainable. The material is completely biodegradable, skin-friendly and free of toxic residues.
Wool is not just wool - because there is wool and pure new wool. Pure new wool is a pure natural fibre and may only be called new wool if it comes from a healthy, living sheep and has been processed for the first time. Terms such as' sheep's wool' and' pure sheep's wool often conceal used, recycled and considerably cheaper wool fibres that are not used by us however. Pure new wool protects against the cold and regulates when it is warm. It can also absorb moisture without feeling wet. It is self-cleaning, extremely hard-wearing and durable. Our cool sweaters, jackets and scarves made of virgin wool, cashmere and wool mix qualities come from small Italian manufacturers and are very high quality favourites for those cooler days.